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By Linus Rylander
Co Founder, North Edge
You know how big brands "follow" you around the web with ads?
For example, when you're on Amazon looking for something, and leave without buying, you then see ads for the items you looked at all over the web?
It's called retargeting, and big brands and agencies are shifting enormous amounts of money into it, away from traditional ads...
For a good reason: it makes them more money than just about everything else.
Like a good investor, you want to put your (advertising) dollars where they are treated best (and come back with friends).
But the vast majority of smaller businesses, like a local law firm or a dental practice (or whatever), haven't caught on.
Over the past few weeks we've performed dozens of digital strategy audits for local service businesses like these, and ZERO PERCENT of them are using retargeting.
According to AdRoll, retargeting ads can bring you back as much as $10 for every $1 you spend on ads.
The stats are mind-boggling:
So when we're saying you can use retargeting to DOUBLE your law practice this year, we're not kidding.
Law firms have a unique advantage compared to other businesses.
It's simple: your cases can be extremely valuable to your firm. When your clients can be worth thousands, hundreds of thousands or even millions of dollars to your firm...
... if you just get a TINY boost to your advertising from using retargeting ads, that tiny boost could be worth millions of dollars a year to your business.
Now is the time to jump on the bandwagon, before your competitors catch on.
We've put together a quick 10-minute video demonstration that shows you step-by-step how to set up your first retargeting campaign. Click the button below to watch right now, after the jump.